My Mini-Portfolio

During the duration of the principles of experience design course, I have learned a lot about ideation and its use in my field. As a full time UX designer, methodologies and workflows change from place to place. I work in a fast-paced environment and as such, the ideation phase of design sometimes takes a toll. […]

Ideation Techniques Based on POV Statements

This week, I expanded on the POV statements from last week’s project analyzing three different apps. Now that we have some basic information and background on what problems these apps are facing from their user base, I can begin to organize the thought structure behind the creative decisions and methodologies a UX designer, or a […]

“How might we” Statements and its place as an UX ideation technique

Creating a “How might we” statement was an interesting exercise in thinking outside of the box. While overall, I felt that this exercise was beneficial, I also overlooked how difficult it could be when it comes to brainstorming and ideating two different ideas and mashing them together into a statement that can potentially be beneficial […]

POV Statements: Design from understanding

As I explore different points of views on apps, and form POV statements, I chose 3 different apps from 3 different industries to work with: Bank of America, Spotify, and Uber Eats all in that order. “A Point Of view (POV) is a meaningful and actionable problem statement, which will allow you to ideate in […]

Problem Statements: Revisiting Undercover Boss

Revisiting the scenario from the undercover boss project, I was able to put together a few problem statements. These are statements that define a point of contention within that specific situation. I do remember how courteous and respectful Nadia, the boss, was with her employees, and vise versa. Both Employer and Employees interacted in a […]

User personas: Designing with intention

User personas can be a tricky UX method to use. How does creating avatars that don’t exist yet fall into the spectrum of people that use a certain product or service help designers? The answer to that is research. Before user personas are even created, as designers, a rule of thumb is to never guess […]

User empathy from the boss and employee perspective

This week, the assignment was to watch an episode of “Undercover Boss” and create empathy maps from the boss’s perspective primarily, but also the employees they interact with. Empathy maps can be seen as a set of raw data mapped out into different sections. Data such as thoughts and feelings, Sights, and influences, etc. are […]

The value and usefulness of Empathy Maps in UX Design

User experience design even as a description of a job implies that as designers, we work to make our products as user friendly as possible. Our job revolves around brainstorming and thinking of different ways we can 1. Create new ways for users to experience products, and 2. Making the user experience simple enough for […]

Thoughts on UX/UI and user psychology : Reddit and CNN

UX Analysis: Reddit About Reddit.com As far as UX design goes, I believe reddit may be designed for function over aesthetics and more specifically; content curation. This is in no way a criticism of the design, but a compliment as a solid foundation for its well thought out structure. Reddit is much easier and straight […]

Emotions: Dictators of Consumption

As consumers in the digital age, we either like certain products and services or don’t, and while it may seem as simple as that, there are underlying reasons for each of our decisions not just as consumers, but in all aspects of life. The point of this exercise is to ask ourselves what is it […]